After opening their second restaurant in Calgary, the Legacy Restaurant Management Company (LRMC) wanted to make their gift card system more scalable. They required a solution to make their cards available online, track valuable customer intelligence, and make it easier for their team to manage sales and customer service.
A customized implementation of the LoyaltyEngine system which allowed both The Nash & NOtaBLE to:
• Offer guests an online store for purchasing gift cards 24/7
• Automatically email guests a digital gift card
• Track PR and social media initiatives using promo codes
• Create a database of their best customers, one gift card purchase at a time
• Segment their customer list to find out who the best customers are
• Allow guests to check their gift card balance online, anytime
• Manage an inventory of comp and donation gift cards, each associated to a guest profile
Gift card sales have increased 18% since platform launch. Both restaurants have built a list of their best customers and they communicate with them via email about exclusive events and promotions in store.