After opening their second restaurant in Calgary, the Legacy Restaurant Management Company (LRMC) wanted to increase gift card revenue and make their program easier to manage.
A customized implementation of the Giftab system which allowed both The Nash & NOtaBLE to:
• Increase revenue
• Reduce time spent managing card fulfillment
• Make marketing initiatives measurable
• Identify & reward their top referrers
• Manage their inventory
• View detailed reporting & analytics
Gift card sales have increased 18% since platform launch. Both restaurants have built a list of their best customers and they communicate with them via email about exclusive events and promotions in store.