Canadian Tire was experiencing flat B2B gift card sales. Their pure paper method was leaving customers guessing when their orders would arrive and forced them to call whenever they needed more cards.
Implement a Customer Relationship Management (CRM) system with a front-end e-commerce portal to allow customers to order on demand. The portal would also give Canadian Tire staff the information they needed to track sales and customer data so they could market specifically to each customer’s purchasing patterns.
Sales have increased nearly threefold since the implementation of the system.